By Jim Stanford on July 20, 2010
Jackson Hole Mountain Resort has reduced the price of its full season pass by 25 percent, to $1,255.
The $400 reduction is likely to please locals who have been grumbling about high prices for years. Last winter, the JHMR pass was the most expensive of any ski resort in the nation.
The new pass is called a Grand Pass and is good for all 128 days of the season. The pass must be purchased by Aug. 31 for that price, but discounts will be applied later, too.
Ten- and 20-day pass prices will rise slightly as the resort looks to sell more full passes at the reduced price. For kids ages 6 to 14, the resort will offer a Junior Grand Pass for $149 in August. Click here for the full list.
Jerry Blann, resort president, announced the new pricing at a press conference this morning at Teton Village. Blann also announced various improvements the resort is making, including expanded snowmaking infrastructure and a network of new hiking and mountain biking trails.
Bigger snowmaking supply pipes will allow the resort to make snow simultaneously in more locations, rather than just a thin strip on Apres Vous at the start of the season, for instance. The Casper area could open earlier as a result, said Anna Olson, resort brand director.
As reported here in April, Jackson Hole also is planning to move the East Ridge chairlift to the bottom of Thunder to provide access to the restaurants atop the gondola. The chair, to be renamed Cascade, will rise through the Study Plot terrain to the gondola summit. The engineering designs are done, but the resort will wait until next year at least before moving the chairlift, which largely has been dormant since the new Aerial Tram began operation.
The new mountain bike trails will be served by the Teewinot chairlift. Riders who wish to earn the downhill glide may ride up the service road to access the new routes, which range from easier, cross-country single track to a more aggressive, downhill-style route.
For the upcoming winter, the resort will not reduce the price of a single-day lift ticket, which at $91 was among the highest in the nation last year.