Wyoming Gov. Matt Mead might as well have declared today a state holiday, after nearly every resident rushed out to purchase and consume ample quantities of his brother’s Wyoming Whiskey over the weekend.
The long-awaited first release of the homegrown bourbon became a marketing sensation unlike anything the state has ever seen. Not only were hundreds of Wyoming retailers shut out, but stores, too, were raided shortly after opening.
Jackson Whole Grocer opened at 7 a.m. Saturday and sold all 150 bottles in stock within 25 minutes. Yes, people lined up to buy whiskey at 7 a.m. The store had to cancel a planned tasting because there was none left to taste.
At the distillery in Kirby, a line of roughly three times the town’s population of 92 stretched from the party tent as people waited to buy a bottle, in a scene one onlooker described as reminiscent of Prohibition.
The question lingering like cottonmouth and a dull headache, though, is whether the whiskey lived up to the hype. The Casper Star-Tribune consulted a liquor expert, who described it as “one of the best bourbons I’ve ever tasted.”