(Ed. note: With Wyoming snowboard star Travis Rice bringing big air to the Big Apple this week, we asked former Jackson resident/DJ/shredder turned NYU grad student/hipster Brad Desmond for a report. Besides studying the music biz, Brad writes about music and other topics on his blog, My Sunday Sweater.)
A peek inside the Beacon, before the premiere of Travis Rice's The Art of Flight.
When I first watched Brain Farm’s That’s It That’s All at its Jackson Hole premiere in 2008, I was blown away. And not just because I won the raffle twice (Quiksilver coat and belt), but because it was clear that Brain Farm was breaking new ground in the world of ski porn. As my chest vibrated with the soundtrack’s bass and pupils dilated to take in the scope of IMAX/Planet Earth-quality cinematography, I was surprised to feel something other than the usual image-induced stoke. That desire to run to the nearest chairlift was there, however matched by a sense of awe and wonder that I had yet to experience from an action sports film.
Naturally my excitement for Brain Farm’s follow-up built as The Art of Flight began to garner media hype last winter. I was even more excited when I found out the film’s world premiere would take place in New York City, a place I recently migrated to from Jackson. But this excitement fizzled when the show quickly sold out (I guess I took the Jackson habit of last-minute ticket buying with me). A quick look on Craigslist revealed tickets selling between $50 and $100 (retail was $20, plus Ticketmaster fees). It was clear that whatever marketing Brain Farm, Quiksilver and Red Bull were doing was paying off.
Posted under Art, Entertainment, Media, Sports
Tags: films, hipsters, jackson hole community radio, new york, snowboarding, travis rice