A chapter in Jackson Hole media history has come to a close, as David Gonzales announced yesterday he will cease publishing The Snaz.
The popular website was Jackson Hole’s first mountain culture blog, established in 2006. Originally dedicated to Jackson Hole videos, the site evolved into a platform for news, discussion, fine art photography and conservation.
Gonzales said he is retiring the site to focus on TreeFight, the effort he founded in 2010 to protect whitebark pine forests from climate change.
“I had to consolidate my efforts,” he said. “TreeFight is more important in every way.”
Although there were several experimental websites in the early 2000s — jhlocal among them — The Snaz was the first Jackson Hole blog to achieve a wide audience. At the height of its popularity, the site drew close to 2,000 readers per day, Gonzales said.